As a business owner in 2021, few things are as important as figuring out how to increase sales. Sales are, after all, the lifeblood of a company. So, what practical steps can you take to boost sales for your small business?
One option is to focus your energy on lead funnels. In short, developing a lead funnel will organize your marketing efforts to optimize leads and conversions, ultimately resulting in more sales. This requires you to analyze your audience, improve your communication strategy, and eliminate any processes that are hindering your brand from closing deals.
Don’t worry – with a little guidance and determination, you can start creating lead funnels in no time. And NavaWeb has provided some information to help you do just that!
The Gist of a Lead Funnel
A lead funnel is a systematic approach to taking customers from awareness to purchase. Essentially, it means funneling your target audience through definable stages in hopes that a conversion occurs. Lead funnels can either be uber-complex or super simple; what you need to create will depend on your specific needs.
Your first lead funnel will begin with you introducing your company to potential customers through blog posts, videos, and other content. Once a prospect starts engaging with your brand, you will need to nurture them by offering something new, such as a case study or ebook.
The bottom of the funnel is where you turn random website visitors into leads, after which you work to develop a relationship. This is when you will offer more content, such as a free consultation, promotional discount, or trial extension in return for a purchase.
Assessing Your Finances
As with any type of marketing strategy – or any business strategy, really – you need to manage your finances efficiently while you create lead funnels. Use tools like QuickBooks Online Advanced to track and manage your financial health. This software provides real-time reports, which will give you a clear picture of all your revenue and expenses. Thus, you will be able to make more informed decisions as you plan your spending on things like marketing.
Developing the Content
MailChimp notes that one of the most essential stages of developing your lead funnels will be to create engaging content. This begins with researching your target audience and getting to know them as well as you can.
Then, write articles and social media posts that they might find interesting. Along with being well-written, this content should provide your readers with valuable information. These same principles apply to other types of content, such as videos, images, and podcasts.
Once you have the content created, you’ll need to boost traffic to your website. There are many ways that you can achieve this, but the most effective methods for small businesses tend to be investing in SEO, email marketing, social media, and paid advertising.
Collecting Information and Converting
After you’ve learned about your target audience, created content, and driven traffic to your site, it’s time to collect information from prospective buyers. While there are a number of ways you can do this, the easiest and most tried-and-true method is to obtain an email address via a lead magnet. A lead magnet is something that you – you guessed it – give away in exchange for information. Once a prospect gives you their email, they officially become a lead. And it’s off to closing the sale!
Creating lead funnels is one of the most effective ways to generate sales for your small business. And while it’s possible to do it on your own, you can save a lot of time and money in the long run by hiring a professional like NavaWeb. We come with a lot of experience in funnels, web design, WordPress development, and many other digital marketing areas. So don’t hesitate to reach out!
What is Lead Nurturing?
Lead nurturing is how companies build relationships with potential customers to earn their trust and business. A strong lead nurturing program can drastically decrease a business’ client acquisition cost (CAC).
Our visual explains the 3 lead types, which strategies are best for which lead, and 7 insightful customer-conversion tactics. Hope you enjoy!
Why make your life and your business more difficult than it has to be? Use a website optimally and it will be worth every penny you invest in it. And luckily, with today’s user friendly methods to obtain or create everything from logos to stunning website pages, this can be an effortless part of your marketing campaigns. But don’t waste any more time in getting yours up and running.
Do you need help creating a beautiful, marketable website that will increase conversions for your small business? Get in touch, and let’s talk about how we can help!